MILWAUKEE -- Wins on the field are translating to sales at the box office for the Brewers, who will draw 3 million fans this season for the third time in four years.
Chief operating officer Rick Schlesinger said the club was selling 10,000 tickets per day and would sell ticket No. 3 million in the next day or two. The franchise's all-time attendance record was set in 2008, when the National League Wild Card-winning Brewers played in front of 3,068,458 fans.
"The team on the field is the driver of that," Schlesinger said. "But look around Major League Baseball at some of the attendance challenges. We have a chance to out-draw the Dodgers. We will be very close to the Red Sox in total attendance.
"Our all-time attendance record was back in 2008, and I don't think we'll get there, but we should get within striking distance. Based on current projections, we should end the season with our second-highest attendance in Brewers history, and that sets us up great for next year."
Schlesinger made it clear that tickets do remain for the Brewers' remaining home games. Beginning Tuesday, the start of a key series against the Cardinals, the team has 15 home games left.
The 3 million mark is quite an achievement considering the Brewers play in baseball's smallest market. Sales efforts are boosted by the team on the field -- the Brewers had a Major League-best 49-16 record at home through Saturday night -- but also by Miller Park itself, where the retractable dome eliminates weather concerns and allows the Brewers to annually rank among baseball's top five teams in group ticket sales.
"The more time that I've spent in other cities, the more I realize how good we have it here," left fielder Ryan Braun said. "It's one of the best places in baseball to play right now, and I think people around the league recognize that."