With the Brewers having sold 3,068,781 tickets as of 10 a.m. CT on Monday, they surpassed the club's previous record of 3,068,458 set in 2008.
"I've always loved the fans here," said Brewers closer John Axford. "Even when things weren't going well the last couple years, the fans were still here, still going crazy. They love their baseball, they love their Brewers here."
After a 9-8 loss to the Pirates in the opener of their final regular-season series that drew 41,222 fans, the Brewers have played 79 home games to date with an average of 37,817 and a total attendance of 2,987,533.
That mark ranks the Brewers seventh in Major League Baseball and fourth in the National League in average attendance, despite playing in the league's smallest media market.
"As our Brewers players continue a record-setting season on the field, our fans have given us the advantage in the stands to help secure our first ever National League Central Division championship," said Brewers chief operating officer Rick Schlesinger. "We thank the fans for their incredible support throughout the season and look forward to creating many special memories in October."
Both Axford and third baseman Casey McGehee saw the fan support and their dominance at Miller Park as going hand in hand. As the fans show up in large numbers, the team performs better, and as the team has sustained success this season, the attendance has continued to climb.
Their home success also is the biggest driving factor for the Brewers over the final three games as they look to remain ahead of the D-backs for the No. 2 seed in the National League.
Over the weekend, the Brewers drew three straight sellout crowds, including 44,584 for Friday night's game as they clinched the National League Central with a 4-1 victory over the Marlins and a 5-1 Cardinals loss to the Cubs. Many of those fans stuck around long afterward as well to share in the club's division championship celebration.
The average crowd for the weekend was 44,150. This month, the Brewers had sold out seven of nine games entering Monday. They also had 35 sellouts on the season with three home games left to play.
"It says a lot about the organization in general and a lot about the support of the fan base as well for sure," McGehee said. "You couldn't ask for a better place to play. It's a packed house every night."