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Extending NLCS good for Brewers' business

Extending NLCS good for Brewers' business

Extending NLCS good for Brewers' business
ST. LOUIS -- Brewers COO Rick Schlesinger was rooting hard for the team to push the National League Championship Series back to Milwaukee. It's good for the ballclub, and it's good for business, too.

"The economics are not small," Schlesinger said.

According to a baseball official with knowledge of those economics, each team receives 17 percent of gate receipts for Games 1-4 of the LCS. For Games 5-7, that share jumps to 35 percent.

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In terms of real dollars, that translates to six figures for each club for each of Games 5-7. Adding fans' spending on parking, concessions and merchandise for home games -- the Brewers would host Games 6 and 7 -- and it means more than $1 million in additional revenue for each game.

The Brewers entered Game 4 in a 2-1 hole in the best-of-seven series, and they needed a win Thursday or Friday to send the matchup back to Miller Park. The club brought about 85 of its full-time front-office employees to St. Louis for the middle three games of the NLCS and paid for their transportation and lodging.

"We took them to Philly [in 2008] and to Arizona [for the NL Division Series], and they haven't seen us win on the road in the postseason yet," Schlesinger said about an hour before Thursday's Game 4. "We need a win for them."

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