Brewers expand 'demand-based' pricing initiative

PHOENIX -- The Brewers on Thursday announced a major expansion of "demand-based pricing," a program the club debuted on a limited basis over the past two seasons.

After offering the program for nine games last year, the Brewers will use demand-based pricing for all 81 home games in 2013 in three seating categories: loge outfield, loge bleacher and terrace reserved.

The Brewers say the system helps teams more accurately price tickets for individual games and provides fans with more price options by adjusting ticket prices in real time based on demand and changing factors such as team performance, pitching matchups and weather. The company with which the Brewers partnered for the program has similar systems in place at 19 other Major League ballparks.

"Over two-thirds of the teams in Major League Baseball have implemented demand-based pricing with many clubs using this system for every seat in their stadium," Brewers chief operating officer Rick Schlesinger said in a statement. "We tested this program in 2011 with three games before expanding to nine last year, and we were pleased with the response from fans who participated. Demand-based pricing rewards fans with the best deals when they plan their ticket purchases in advance, and the program also protects Season Seat Holder value. In addition, we are able to accommodate more fans with attractive pricing options for seats that otherwise may go unsold."

The Brewers say the best deals go to fans who purchase tickets early. Individual ticket sales begin at 9 a.m. CT on Feb. 23 via and other outlets. For more information about demand-based pricing, see the special section of