MILWAUKEE - For the second consecutive year, the Milwaukee Brewers picked up two awards at the 2013 PromaxBDA Sports Media Marketing Awards in New York City on Tuesday.
The Brewers were awarded the "Gold" in the "Best Print, Poster or Outdoor" category for the Milwaukee Brewers Countdown to Opening Day (#SEEUAPRIL1) advertising campaign. This particular marketing effort featured an ongoing countdown to the 2013 Brewers Opening Day at Miller Park on April 1.
The team received the "Silver" in the same category for the Brewers Community Foundation What Is Good? campaign. This campaign, created by 2-Story, highlighted the non-profit organizations that Brewers players, fans and others support through contributions to Brewers Community Foundation.
Both Brewers awards came in the "Teams" category.
"We are honored to be recognized for a second consecutive year, and we're proud of the creative efforts of our marketing team that went into completing these campaigns," said Rick Schlesinger, Brewers Chief Operating Officer.
Last year, the Brewers picked up two awards for their 2012 television advertising campaign.The overall campaign picked up the "Silver" award in the "Television/Video: Best TV/Video Campaign" and the Glare spot received the "Gold" award in the "Television/Video: Best Use of Humor" category.
The 2013 PromaxBDA Sports Media Marketing Awards recognizes the best and brightest in sports media marketing, promotion and design. More information can be found at www.promaxbda.org.