MILWAUKEE -- The Brewers are giving Bob Uecker the worst seat in the house.
The club on Wednesday announced plans to give their beloved broadcaster a second statue at Miller Park. The first, unveiled in a star-studded gala in 2012, stands outside on the home-plate plaza. The second will be dedicated in April and will sit in the last row of the upper deck.
It's a nod to the Miller Lite "All Stars" ad campaign in the late 1970s and early 1980s which helped make Uecker a national celebrity. Many of those spots included Uecker's famous tagline, "I must be in the front row," even though he always ended up in the nosebleed seats.
"I can't think of a better place to put this statue," said Uecker, who is entering his 44th season calling games for his hometown Brewers. "This will be great for fans and even better for pigeons. You might even be able to see a little part of the field."
The statue will be amid what have long been known as the "Uecker Seats" in section 422 at Miller Park, where obstructed-view seats sell on game days for $1. The statue will be next to open seats, allowing for a photo opportunity.
The newest Uecker likeness was designed by Brian Maughan, the same artist who made the four statues outside Miller Park -- Hank Aaron, Allan H. "Bud" Selig, Robin Yount and Uecker. The new Uecker statue will be made of bronze, but unlike the others, will also have color effects.
It will be dedicated on the afternoon of Friday, April 25 at Miller Park, before the Brewers play the Cubs.
"Bob Uecker is synonymous with the Brewers, and his famous 'I must be in the front row' tagline is iconic," Brewers COO Rick Schlesinger said. "This statue will definitely become a destination for fans visiting Miller Park."
The Brewers will announce more details about the dedication ceremony at a later date. When they pulled the curtain on Uecker's first statue in September 2012, it was a star-studded affair hosted by Bob Costas, with tributes from Aaron, Selig and NBC executive Dick Ebersol, a hilarious video roast from Yount, and music from Doc Severinsen of "The Tonight Show" fame.
"When word of this got out," Costas cracked that day, "pigeons all over the Midwest relocated to Milwaukee to pay their respects."
Alert the pigeons, because it's time to return.