The facility, which covers 6,000 square feet, will see an improved restaurant dining experience. The newly-redesigned Fridays will create a fun, energetic vibe with a dramatically redesigned bar as the focal point of the restaurant, complemented with favorite Fridays menu items.
The project includes interior modifications and upgrades, new brick wall surfaces, updated finishes and décor and lighting improvements. The modernized bar will feature a new granite surface with stainless steel rails, LED accent lighting, custom wood paneling at the bar back (accented by multi-color LED lighting), columns wrapped with subway tile and new seating. The project also includes exterior façade enhancements at the entrances located on the field level concourse.
"The new design of Fridays' reimaged restaurants, coupled with our fresh, hand crafted food and drinks, has been extremely well-received in other markets. We are excited to be bringing these changes to Milwaukee where they will be complemented by the contagious energy and personality of the Fridays' team members who love providing a great experience to every guest," said Ricky Richardson, President, TGI Fridays USA. "Brewers fans are upbeat, friendly and fun - just like Fridays - and we look forward to continuing to be a central place where Brewers fans gather and celebrate for many more years to come."
The new redesign is tailored to the Milwaukee community and location, and is part of a larger re-imaging campaign that Fridays will roll out over the next three years.
For more news and updates from TGI Fridays, guests can follow the brand on Facebook (http://www.facebook.com/TGIFridays), Twitter @TGIFridays and YouTube (http://www.youtube.com/user/tgifridays).
ADVISORY: In order to accommodate the construction project, Fridays will be closed for construction starting at 10 pm on March 9 and is scheduled reopen for business, unveiling the new look the afternoon of March 15.
Other Miller Park improvement projects underway for 2014 include a redeveloped Toyota Territory, Brewers Team Store by Majestic expansion, a new Authentics Kiosk, the addition of an AJ Bombers facility, the new Brewers Wall of Honor, a Bob Uecker "Last Row" statue, refurbishment of the East Lot Tailgate Pavilions and new flat-panel televisions on the concourses.
About TGI Fridays
TGI Fridays restaurants have a mission: To help people go out better. Because people deserve to be rewarded with handcrafted quality food and drinks and genuine, personal service when they make time to go out with their friends.
As the original casual dining bar and grill, TGI Fridays offers authentic American food and legendary drinks. To bring our menu to neighborhoods all over the world, TGI Fridays proudly serves guests with over 900 restaurants in more than 60 countries. Making every day feel like a Friday wouldn't be possible without creating a place where friends feel free to hang out. That's why TGI Fridays takes pride in its nearly 8,000 skilled and knowledgeable bartenders, all of whom for the past twenty years have competed annually for the title of the "World's greatest TGI Fridays Bartender."
The Fridays guest recognition program, Give Me More Stripes®, gives our closest friends exclusive insider rewards, events, and sneak peeks.
TGI Fridays believes in having a good time, but also in the importance of drinking responsibly. Additionally, its Responsible Business Program is focused on positively impacting the communities and neighborhoods it serves. For more information, visit www.fridays.com.