Friday, May 2, 2014 - Head & Shoulders and Major League Baseball announced the winners of the "Season of the #Whiff" Twitter competition for the month of April, 2014. As of May 1, 2014, the Milwaukee Brewers racked up 27,958 #Whiff @Brewers tweets, securing third place for the month of April, resulting in a $7,500 donation to local RBI leagues. Overall, Head & Shoulders will reward seven MLB Clubs with the most #Whiff tweets each month with a donation to their local RBI league(s) totaling $40,000.
Furthermore, for every "Whiff" (strikeout) recorded throughout the Major Leagues during the 2014 regular season, Head & Shoulders will make an additional $1 donation to the national RBI program. The RBI program is the MLB youth initiative designed to give young people from urban and underserved communities the opportunity to play baseball and softball, encourage academic success and achievement, and teach important life lessons and values.
The MLB Club winner of the overall competition will earn a bonus donation worth $20,000 to their local RBI league(s). The winning Club will be announced during the 2014 MLB World Series - stay tuned to find out who will bring home the highest donation!
For more information, follow us on Twitter, www.twitter.com/hsformen and Facebook, www.facebook.com/HeadandShoulders, or visit MLB.com/Whiff.