'Spring Madness (414)' balloons invade Milwaukee

MILWAUKEE -- The Milwaukee Brewers will welcome "Spring Madness" back to Milwaukee during the team's current nine-game, 11-day homestand with a new twist this year. And early risers this morning (Tuesday) will have a chance to be the first to get in on the fun.

Early this morning (Tuesday, May 6), over 500 balloons will be placed around the city of Milwaukee in a variety of locations and landmarks, including Miller Park. Each balloon will include a voucher for a pair of tickets to a "Spring Madness (414)" game at Miller Park, which will take place from May 13 - 15 when the Brewers host the Pittsburgh Pirates. In addition, some of the balloons will also include vouchers for other prizes such as autographed baseballs, a game-used jersey and a night in a suite.

Beginning at 5 a.m. this morning, fans may come to Miller Park to pick up a "Spring Madness (414)" balloon. Additional balloons will be scattered throughout the city. Upon locating a balloon, fans will want to pop it to have their prize revealed. There is a STRICT LIMIT of one balloon per person and the allotment of balloons is expected to be claimed quickly.

The "Spring Madness (414)" promotion will feature 50% off select tickets throughout the May 13 - 15 series. In addition, for all three games the Brewers will celebrate the "414" with special deals on select concession items. All domestic draft, 16-ounce beers will be $4, small Pepsi products and hot dogs will be $1, and nachos will be $4.

In past years, $1 hot dogs and small Pepsi products have been included in the Spring Madness offerings. The deals on draft beer and nachos are new for 2014.

The Brewers held popular scavenger hunts in connection with the annual Spring Madness celebration in previous years, beginning with the unforgettable "Where's Bernie?" promotion in 2011. The promotions continued with "Where's Chorizo?" in 2012 and "Where's Polish?" last season. Fans were able to pick up lawn ornaments of the mascots during each of these scavenger hunts.

PLEASE NOTE: Parking for fans participating in Tuesday morning's event at Miller Park is only available in the Molitor Lot, which is located directly north of I-94. Fans should enter the Molitor Lot from Blue Mound Road and walk down Yount Drive to participate in the scavenger hunt for balloons.